The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Behind the camera: Yoga / Ironing / Toilet
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Online-only Films & Video / Over 60 Seconds - Single
Blow with Love
Agency: Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client: Taiwan Association of Family Medicine Category: Online-only Films & Video / Over 60 Seconds - Single
Girls In White
Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client: Central Department Store Category: Online-only Films & Video / Over 60 Seconds - Single
Trajectory
Agency: TBWA\ESPAÑA / Madrid
Client: CRUZ ROJA Category: Online-only Films & Video / Over 60 Seconds - Single
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation Category: Online-only Films & Video / Over 60 Seconds - Single
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Online-only Films & Video / Over 60 Seconds - Single
Normalize It
Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Break The Pattern
Agency: Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen
Client: Electrolux Category: Online-only Films & Video / Over 60 Seconds - Single
Belvedere Presents Daniel Craig
Agency: Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client: Belvedere Vodka Category: Online-only Films & Video / Over 60 Seconds - Single
LEA
Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
Villains Love Cats
Agency: AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client: Boehringer Ingelheim Category: Online-only Films & Video / Over 60 Seconds - Single
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Online-only Films & Video / Over 60 Seconds - Single
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Online-only Films & Video / Over 60 Seconds - Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Online-only Films & Video / Over 60 Seconds - Single
Blind Taste Test
Agency: Liquid Death + Hey Wonderful
Client: Liquid Death Category: Online-only Films & Video / Over 60 Seconds - Single
World of Cocktails
Agency: Ogilvy / Chicago + The Director's Bureau / LA
Client: Absolut Category: Online-only Films & Video / Over 60 Seconds - Single
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Online-only Films & Video / Over 60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Don't Run Out
Agency: Kamp Grizzly / Portland
Client: Uber Eats Category: Online-only Films & Video / Over 60 Seconds - Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Online-only Films & Video / Over 60 Seconds - Single
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Online-only Films & Video / Over 60 Seconds - Single
The Name
Agency: R/GA US
Client: Procter & Gamble Category: Online-only Films & Video / Over 60 Seconds - Single
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online-only Films & Video / Over 60 Seconds - Series